LOCKING LIPS: The romance publisher is trying to patent smooching. What am I talking about?
Harlequin, the romance giant is hoping to patent something people have been doing for as long as there have been romantic relationships -- kissing.
Harlequin announced last week it has submitted a patent application for the 'essential romantic kiss' to the United States Patent and Trademark Office.
The patent application number is 61438360.
The publisher said it filed the patent to 'encourage more kissing this Valentine's Day.
"If love makes the world go round, then a kiss is what fuels it," said Michelle Renaud, who has been dubbed by the company as their chief kissing officer, in a press release.
"The kiss is the cornerstone of romance, the turning point of every good story. It can change lives, start a rumor or break hearts. And with more than 60 years of publishing women's fiction, no one knows the kiss like Harlequin," Renaud said.
"It's time to stop thinking of the kiss as a mundane, everyday form of affection. This patent application celebrates the kiss and brings romance back to kissing."
The patent outlines 'a basic method by which two people can reciprocate their romantic feelings toward on another in a manner that deepens attachment, provides pleasure and promotes physical and emotional well-being," the release said.
Thanks for the invite. I'm not sure if I agree with them but I do think they kissing would be better for the world.
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I just did, Harlie. Great blog.
ReplyDeleteHmmmm I don't understand. Is this a joke? Surely they aren't saying they invented kissing, or writing about kissing. Well I'm tired. Must be missing something. lol
ReplyDeleteNo, it's no joke. I don't understand how they can do it. But they have applied.
ReplyDeleteFebruary and Valentine's Day mean heart-shaped cards, candlelit dinners and plenty of chocolates and flowers. Oh, and trivia. Let's see how much you know about love and famous couples....
ReplyDelete1. Alan Reed and Jean Vander Pyl were the voices of which famous couple?
a)Homer and Marge Simpson
b)Mickey and Minnie Mouse
c)Fred and Wilma Flinstone
d)Kermit and Miss Piggy
2, Before launching a radio show and a wildly popular TV show that aired from 1952 to 1966, this couple starred in silver-screen musicals such as Sweetheart of the Campus (1941),Honeymoon Lodge (1943) and Take It Big (1944).
a)Ozzie and Harriet Nelson
b)Debbie Reynolds and Eddie Fisher
c)Lucille Ball and Desi Arnas
d) George Burns and Gracie Allen
3. Celine Dion has won five Grammy Awards in her career. How many did she win before her 1994 marriage to Rene Angelil?
a)none
b)One
c)Three
d)Five
4. In one of the biggest weddings of the 20th century, Prince Charles married Lady Diana Spencer on July 29, 1981. Where was the ceremony?
a)St. Paul's Cathedral
b)Westminster Abbey
5. True or False. Larry King has had more marriages than Zsa Zsa Gabor.
6. Which Beatles' couple was married the longest?
a)Paul and Linda McCartney
b)John Lennon & Yoko Ono
c)George and Olivia Harrison
d)Ringo Starr & Barbara Bach
ANSWERS:
1. C
2. A
3. B
4. ST. PAUL'S CATHEDRAL
5. FALSE
6. D
---- interesting article-----
ReplyDeleteDON'T LET ANNOYING BUZZWORDS UNDERMINE YOUR PITCH
"Social media" isn't just a trend taking the world by storm, it's also the term advertising and marketing executives ranked as the most annoying industry buzzword in a survey by the Creative Group, a specialized staffing service.
Also high on the list: "synergy" and "ROI", which rankled respondents in a similar survey conducted in 2006,
THE TOP RANKED RESPONSES INCLUDE:
1. social media/social networking
2. synergy
3. innovative/innovation
4. extra value/value added
5. going green
6. free
7. ROI/return on investment
8. culture change
9. think out of the box
10.interactive
11.proactive
12.social media expert
13.multitasking
14.end of the day
15.integrated/integration
"Certain buzzwords may be commonly used amongst marketing and advertising professionals, but when overused, they can quickly lose impact and cause people to lose interest and tune out," said Lara Dodo, regional vice-president of The Creative Group in Canada. "In order to ensure your ideas are conveyed effectively, aim to keep your messages simple and direct."
Here are four tips for eliminating jargon in your communications:
1. Translate your thoughts. It's typical to think in the lingo you use every day. But when putting your ideas to paper or in an email, take the time to explain their concepts in terms that your audience will easily understand.
2. Edit, edit, edit. Many buzzwords are unnecessary. Think carefully: Does a phrase like "at the end of the day" really add to what you're trying to say? Probably not.
3. Break bad habits. We all rely on certain phrases when we speak. If the ones you gravitate toward are on the list of annoying buzzwords, think of alternatives that convey the same meaning.
4. Show instead of tell. Rather than relying on buzzwords, use concrete examples to convey your thoughts. For instance, instead of discussing your fully "integrated" marketing strategy for a product, describe the various elements and how they work together.
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